Ecommerce systems
Shopify, WooCommerce, product journeys, catalogue structure, theme work, and storefront performance.
Updated August 2026
What I am focused on now
This page is a concise view of the work I am prioritizing, the project shapes that fit best, and the delivery standards I am refining in the portfolio.
Current focus
I am prioritizing Shopify and WordPress builds, conversion-led redesigns, performance repair, technical SEO, and focused AI workflow projects where one senior owner can carry the work from diagnosis through release.
Active themes
Work that benefits from connected thinking
The strongest fit is a project where interface, content, code, performance, and conversion cannot be separated cleanly.
Service websites
Clearer positioning, content systems, qualified enquiry paths, and careful redesigns that protect useful pages.
Search foundations
Technical audits, schema and entity clarity, internal links, AI-answer structure, and implementation priorities.
Useful automation
Bounded chat, calling, intake, and handoff workflows with explicit human escalation and test cases.
Best fit
A defined problem with room for judgment.
I am most useful when the project needs both strategic and technical decisions: deciding what to keep, what to rebuild, how the customer journey should work, and how the system will be operated after launch.
Before sending a brief
- Include the current URL or product context
- Name the intended customer or user action
- List immovable platform or timeline constraints
- Share relevant evidence rather than a giant feature list
- Continue the pre-contract conversation on Upwork
A clear next step
Discuss a current project through Upwork.
Share the current URL, the business goal, and any fixed constraints in Upwork Messages. I will reply there with the questions needed to define a sensible first scope.