Shopify & ecommerce
Theme development, Shopify Plus, merchandising systems, subscriptions, custom storefront work, and conversion-focused product journeys.
Senior web work. Personally led.
I’m Adnan Khan. I design and build fast, conversion-ready Shopify, WooCommerce, WordPress, Webflow, and custom digital experiences.
If you arrived through Upwork, please keep all pre-contract communication on Upwork.
Directsenior ownership
VerifiedUpwork work history
Cross-platformweb delivery
End to endscope through QA
One accountable specialist is a feature.
You do not hire a sales layer and discover a different delivery team later. I stay responsible for the structure, interface decisions, implementation, QA, and launch path. When a specialist is needed, the scope makes that visible rather than hiding it behind an agency label.
My work is most useful when a business needs both judgment and execution: a Shopify store that must convert, a WordPress site that has become difficult to manage, a Webflow launch that needs stronger structure, or an existing experience that is losing speed and clarity.
Expertise that connects the screen to the business.
The disciplines overlap on purpose. Better technical decisions protect design quality, and better design decisions reduce development waste.
WordPress & WooCommerce
Custom builds, Elementor, editor-friendly systems, migrations, performance recovery, complex content models, and reliable ecommerce.
UX, positioning & CRO
Information architecture, offer clarity, wireframes, visual hierarchy, landing pages, checkout friction, and evidence-led iteration.
Performance & integrations
Core Web Vitals, analytics, APIs, third-party systems, automation, technical SEO, and the unglamorous details that make launches hold up.
A practical working rhythm.
Clear inputs, visible decisions, and small feedback loops keep quality high without slowing the project down.
- Clarify the decision.Define the audience, commercial goal, constraints, and the evidence a visitor needs before drawing screens.
- Design the complete path.Connect content, proof, navigation, responsive behavior, conversion, and edge cases into one system.
- Build for real use.Protect speed, accessibility, CMS control, analytics, QA, and post-launch iteration from the start.
The public record is part of the portfolio.
Review the project history, Job Success Score, and client feedback on my verified profile. If we met through Upwork, message me there so the full pre-contract conversation remains on-platform.